
Digital Marketing
Malik Asghar
Zero-Click Search in 2026: 68% of Google Searches End Without a Click — And What Still Earns One
A client's rankings jumped from position 11 to 3, and traffic barely moved. Here's what SparkToro's 68% zero-click number actually means, and what's still worth writing in 2026.
$ published Sep 15, 2026 · 9 min read · #conversion-rate-optimization #content-marketing #google-search #answer-engine-optimization #seo #search-rankings
Malik Asghar